Tom Waits Fan Forums • View topic - "stronger than dirt"
Mar 17, 2009·Its slogan was "Stronger than dirt!", a reference to the mythical character Ajax. The slogan would be used again for its Ajax Laundry Detergent, when introduced in the early-1960s, with an armed knight riding a white horse. In addition, a widely mocked commercial in the late-1970s/early-1980s declared, "Armed...with Ajax!"